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Wednesday, April 3, 2013

Strategic Management in Nucor

Nucor is one of U.S.?s biggest stigmamakers and its history began with joist production in the 1966. It has make a quarterly profit since therefore which is truly a remarkable feat. The report aims to conduct strategic analysis and recommendations on its three main industries in order of information visible(prenominal) namely, the raw steel, joist and fastener industry.

Findings from the external analysis reveal that Nucor experiences straightforward macro-forces acting on them (global, macroeconomic, political/legal, technological) and generally operating in an indifferently attractive industry (i.e. neither attractive nor unattractive).

It wherefore proceeded on to an intensive company analysis to eventually peg Nucor down to having four competitive advantages of which two are sustainable.

Recommendations were then made in the form of an implementation plan where consequent activities and guidelines were drawn.

Content Page1.0Introduction22.0External Analysis52.1Macro-Environment Analysis52.1.1Findings from Macro-Environment Analysis72.2Micro-Environment Analysis82.2.1Industry Life Cycle82.2.2Analysing the Industries? Attractiveness92.3Findings from External Analysis133.0 ingrained Analysis173.1Corporate Strategy173.2Business Strategy183.3Identifying Core Competencies193.4Identifying Distinctive Competencies233.5Findings from Internal Analysis254.0Environment-Strategy Gap Analysis285.0Recommendations316.0Conclusion357.0Bibliography361.0IntroductionNucor Corporation (Nucor) is the epitome of an industrial fairytale and equivalent to their identity are terms like cost-leaders, prime movers in continuous innovation and risk-taking, unprecedentedly strong culture, technological superiority, apt labour and adroit management.

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All these sparked off under tidy sum Iverson?s leadership guile when he took over at the helm as President in 1966.

To sustain their concordant position as one of the most profitable U.S. steel producers, Nucor needs to contend with the challenges facing them in the near future. With globalization widespread, the weight of international trade barriers has been assuaged and Nucor is no longer battling in their domestic league; rather, they are now intrinsically separate of a world league where competitors are stronger, growing more aggressively and able to sell at lower prices. As world output increases quickly, the prices of supplies (iron ore and scrap...

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