The Marketing Mix

There are four elements to the grocerying mix. These four elements harp of product, place, wrong and promotion, also referred to as the ?four P?s?. every last(predicate) elements are just as equally in-chief(postnominal) in contributing to the marketing success of any company. applied science sureness multitude, also known as TAG guinea pig is an fundamental law that utilizes the marketing mix to perch a profitable presidential term. They shortly have 117 segments across the linked States and Canada. ?Technology Assurance Group (TAG) is a national organization of leading independently possess telecommunications companies located in the unify States and Canada? (Technology Assurance Group, 2003-2008). TAG National?s tar break market is a telecommunications company that legitimate sells over $1 gazillion in products annually, has at to the lowest degree 10 employees, and is no closer than 100 miles to the nearest sure TAG Member. found on the size of the m ember?s marketplace, most territories are exclusive to that member. This greatly increases their competitive improvement and market dominance. In larger metropolitan areas such as Los Angeles and Chicago, members enjoy geographical semi-exclusivity which dramatically limits the potential for conflict with a non TAG member competitor. This sponsors to eliminate having two competing members in the alike(p) area. The idea is that TAG depart help its member pop off the most preponderant company of its kind within its geographical area.

Therefore, TAG is super selective in who they will expect as a member and who they will pursue. ProductIn taking a look at the first element, produ ct, it can best be described as either a goo! d or service that satisfies the take of a customer. Since TAG National is a member service-based organization in the telecommunications industry, they have no palpable product for sale. They tin services such as discounts on products, training for employees, and help in marketing their member?s businesses. TAG... If you want to get a full essay, order it on our website: OrderEssay.net

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