It is an expression that everyone knows and has heard countless times?sex sells?and the concomitant of the matter is, in our society it does. Unfortunately for women in this country, as well as around the world, many of the sexy images we acquire in magazines and on television are negative portrayals of women?women as vulnerable, women as submissive, and women as simply sex objects for men to pushover with. A nation that defines women in this commission does not actually view female persons as equals to males, and as women?s self-esteem lowers from the images we come up in advertisements, it makes it harder and harder to gain the confidence to fight back and put forward for equality.
Women?s bodies have been used for years in publicizing to market items. As the years have progressed, the use has been more and more demeaning and in recent years, bordered close on the pornographic. Amazingly, this sells not only to men, but also quite an well to women. How it works for men is quite simple to catch out; Men associate the item with the sexy female that they see and they purchase the item because they like the woman, not because they deal about the item. Women are also convinced to purchase items they wear thin?t really need or want because of this caseful of advertise.
The reason for this is somewhat more complex than simply proneness the look of the women being displayed. These ads give women unrealistic ideas about the way their bodies should look. Then advertisers imply that by purchasing their products can ? even up practically any defect, real or imagined? (Jacobsen). To further change the situation, the feminine magazines that young girls flock to in hordes don?t help the situation. Instead of informing young women that this kind of advertising is wrong, they...
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