Public Relation Campaign Stage 1

Abstract

Hoping to make its way into another market, XXX-XXX, Inc.s merchandising department wants to patch up a safe room out of the current mobile phone module molds. With some minor form modification, team work, and presentation, the marketing department feels the opportunity for increased revenue and better well-to-do customers is in the works.

Safety in Safe Rooms

XXX-XXX, Inc. is a concrete troupe located in XXX, Florida. Established in ____, the company directly is all oer 300 acres large and employs between quadruple hundred to four hundred and fifty people. As a production facility, the main focus of the company is to generate revenue. To do this, XXX-XXX, Inc. divies as a subcontractor in commercial and residential social structure and also bridge and roadway construction. Currently, the commercial division makes up 60 percent of sales while bridge and highway construction makes up the remainder 40%. Last year, XXX-XXX, Inc. generated over $40 million in sales.

Over the stand firm year, XXX-XXX, Inc. has seen the commercial and residential market start to decline. They feel this is due to the increase in interest rates and the overall consumer confidence of the owners.



Many command contractors have denoted owners excitement in building over the last three years with the decrease in the interest rates, however, the owners appear to have forgotten huge projects take years to broadcast and develop, which in turn after approval of a net design, the budget for the project gets blown away.

How can XXX-XXX, Inc. stay private-enterprise(a) in an environment with the future trend being a sluggish market? This team, which will now be write as the marketing department, wants to offer management the idea of creating a safe room/storm shelter for clients, utilizing the existing cellular phone module molds currently sitting in the North Field. The forms in-house (worth over $300,000...

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