Building New Brands

Building New Brands- Executive Summary

Building a new brand takes much effort. Creating a selling message that grabs the publics attention can be a dispute task. It takes several groups to make this possible. McDonalds is a great ex amperele of marketing done right. They have become a high-visibility brand eitherwhere the years with their continued success. Consultants help in building a brand and making it successful like McDonalds.

The Role of PR

There are several groups that participate in the publicize of the marketing message for an organization. The advertising agency, media organization, specialise marketing communication theory services, and collateral services. According to Belch & Belch (2009) an advertising agency, is an outside firm that specializes in the creation, production, and/or placement of the communication theory message and that may provide other services to accelerate the marketing and packagings process (Belch & Belch, p. 73). Media organizations are another major participant in the advertising and promotions process. The primary function of roughly media is to provide information or entertainment to their subscribers, viewers, or readers (Belch & Belch, p. 74).Specialized marketing communications services include direct-marketing agencies, sales promotion agencies, interactive agencies, and public relations firms.



These organizations provide services in their areas of expertise (Belch & Belch, p. 74). Collateral services provide a wide range of support functions theatrical roled by advertisers, agencies, media organizations, and specialized marketing communications firms. These individuals and companies perform specialized functions the other participants use in planning and executing advertising and other promotional functions (Belch & Belch, p. 74). The role of the PR firm is to create every aspect of the advertising message used to introduce a new product into the market place. The PR firm depart do research on the competitors in the market as well as review consumer surveys and reports in order to...

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